Poke Spots is mobile poke ordering app completed for my Google UX Certificate that is tailored to offering a more "in- person" ordering experience. As the only UX designer, designed this project from concept to final design through research, ideation and UX design principles.
The Problem | The Solution | The Research | Key Pages | Design Changes | Received Feedback | Looking Back
Date
2019
My Roles
Industrial Designer
Tools Used
Pen & Paper, Tablet, Photoshop, Sewing Machine, Fabrics
Deliverables
Sketches, Physical Model, Ideation, User Interviews, Mockups
Sector
Portable Student Goods
Time Period
1 Month
I was a bit lost when it came to poke at first, but after trying different varieties, it won me over as my absolute favorite.
Ordering poke is like crafting a personalized experience, much like you would at a sandwich shop.
What sets poke shops apart is that they're often family-run and each one has its own unique charm.
There is much more freedom when ordering in-person versus virtually. Such as, being able to customize anything and everything of the meal or drink.
60% of U.S. consumers order delivery or takeout once a week.
A Harvard Business School researcher found that a one-star increase in a restaurant's Yelp rating correlated with a 5-9% increase in revenue.
Of 1,084 consumers, 50% said that an order being late frustrated them the most.
make users they feel like themselves when entering the store.
boost revenue by encourage customers to buy more poke.
Diverse group, spanning ages 20s to 50s to cover all demographics and various poke experience.
1 on 1 interviews in-person and online.
Observed verbal and physical behaviors.
Kept time of each task/activity.
Meet a 26-year-old art student, new to the world of poke but loving it despite being a picky eater. Her busy schedule means she orders online, having plenty of cafe apps to satisfy her coffee cravings.
Picky eater
Busy art student
Can't cook
Self expressive
Dietary restrictions
Loves coffee
A picky eater that needs to visualize her orders.
She misses the in-person experience but can't afford the time to wait due to her hectic schedule.
Has tons of food-ordering apps.
Poke is a very niche segment with only local shops compared to sandwiches with international and national shops.
Well-known shops have a more established app compared.
No app has shown any effort to resemble their in-person shopping experience virtually.
Poke attracts a diverse crowd. Customizing your character, from skin color to clothes, not only adds inclusivity to the app but also lets users represent themselves virtually.
Ordering poke with Poke Spots mimics the "in-person experience", but virtual. You choose quantity and see details, setting it apart from the competition.
The app's everyday language, AAA Web Content Accessibility score, and complementary colors were preferred by 4 out of 5 participants.
"Everyday English words and phrases, that's good."
- Participant D -
Easy access to points, the store, and the closet motivates users to buy more, benefiting both users in self-representation and local businesses.
5/5 participants were overwhelmed with the abundance of skin color options.
4/5 participants had difficulty understanding the "ABC 123" format, making this a severe issue that needed to be fixed.
Users found the text size too small; adjusting it affected the overall application design.
Quicksand font's rounded corners offer a welcoming feel.
Limited color use to 3, mainly derived from the store's icons.
App graphic inspired by popular poke bowl ingredients.
Participant S
Participant S
Participant D
Crafted a distinctive, unmatched app concept with no counterparts in the market.
Validated assumptions through successful user testing.
Delved deeper into potential users and identified issues.
Create an application focused on the enterprise side (Poke stores).
Research poke shop issues and solve them in the app.
Interview diverse individuals with varied poke experiences across age groups.
Expand avatar customization with more options from hats to shoes.
Selected Works