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About Me

The Foundation

Why Me

I design by understanding the problem first, building second. Industrial Design and HCI both trained that into me. Skipped steps always show.

I've carried it across Silicon Valley, Chicago, Philadelphia, and Huntersville: 0-to-1 AI products, enterprise design systems, CRO work for B2C brands.


UX Philosophy

Bad UX is usually a foundation problem, not a UI problem. I test and understand first instead of shipping off a guideline and hoping it holds.

Guidelines only get you halfway. Understanding the actual problem is what points you in the right direction.


AI Point of View

I use AI to gather and synthesize signal: Reddit and Grok for real complaints, NotebookLM for patterns. Interpreting it and deciding direction is still on me.

Once the foundation's set, Figma's agent helps me build and Claude helps me write. Neither sets the foundation. That's still on me.

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Key Milestones

0-to-1 AI Product Launches: Shipped 3 iOS apps, specializing in LLM response design, voice interaction, and multimodal UX.


Systems at Scale: Built component libraries that cut design-to-dev friction by 85%.


Business Impact: Drove 63% revenue growth for luxury B2C partners through data-driven CRO.

Credentials

MS, Human-Computer Interaction — DePaul University

BS, Industrial Design — San Jose State University

MIT Certified, AI Products & Services (2026)

CITI Certified, Human Subjects Research

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Why The Yellow/Green Palette?

It turns out that I love anything citrus flavored from energy drinks to coffee to desserts and the color even though my favorite color is dark grey. 

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